SAF Spotlights “SAF SMART PR” at WU Innovation SDG Plus 2026, Elevating Public Relations into the Digital Era
On August 25, 2026, the operational staff from the School of Agricultural Technology and Food Industry (SAF) at Walailak University presented a groundbreaking communication innovation at the WU Innovation SDG Plus 2026 event. By unveiling the “SAF SMART PR: SAF Smart Public Relations System,” the team reinforced the School’s dedication to modernizing its administrative support operations.
The SAF SMART PR platform transforms traditional public relations into a fully data-driven ecosystem. By integrating comprehensive databases, Artificial Intelligence (AI), and real-time dashboards, the system maximizes workflow efficiency across three core dimensions:
Proactive Planning: Enabling precise, targeted, and forward-looking communication strategies.
Content Creation: Facilitating the production of highly engaging materials that resonate strongly with specific target audiences.
Performance Evaluation: Utilizing in-depth, real-time analytics to make immediate, informed adjustments to PR campaigns.
The SAF team extends its sincere gratitude to the evaluation committee for their keen interest and constructive feedback during the showcase. The School will leverage these valuable insights to further refine the SAF SMART PR system, ensuring it effectively drives the organization’s corporate communication goals toward long-term sustainability.
